Part one…

• Job One – Fashion Writer

The job of the fashion writer is to write journalism relating to the aspects of fashion and style. They create features and copies for a variety of media including fashion magazines, advertisement, online such as blogs and online magazines and also in newspapers. They may also have to conduct interviews and Vox pops for their writing and they also get many opportunities to travel. The average annual salary for a fashion writer in the UK is around £46,000. The qualifications needed for this job include a bachelors degree in either; Journalism, English, Communication or a related fashion field, several years of journalism or fashion experience, and excellent writing skills and the understanding of blogging and social media.

This job would be my favorite because I would love to become a fashion journalist and write about the latest fashion trends and create my own features about this topic. I would love creating features for fashion magazines and keeping up to date with the latest trends and be able to travel during my time working for this job to help broaden my understanding on fashion in other cultures.

• Job Two – Fashion Editor

The job of a fashion editor is to supervise the process of developing, creating and presenting the content  for the fashion department of a magazine, web site, newspaper or television program. The work of a fashion editor can be varied and also holds many responsibilities. Typically, the work includes supervising other editors and writers, writing or editing articles themselves and formulating and styling fashion photo shoots, choosing photos for publication, choosing fashion items and trends for publication and researching the trends in the fashion industry. This job can also include networking with industries and industry professionals including photographers, designers and public relations professionals.  The annual salary for the job role in the UK is roughly around £42,000. The qualifications needed in order to have this job are, a bachelors degree in either fashion or journalism. It also requires 1-5 years of experience in a related profession, however this is normally a non entry level position which means you’d need to work up the ladder from an editorial assistant or reporter.

I would enjoy this job because I would love to see the content and edit and finalize it before its been published. Also working closely with other editors in the industry and having another opinion as well as your own. I would also enjoy researching the trends that need to be written about, the photos that need to be published with each article and also working with the designers themselves.

• Job Three – Fashion Photographer

This is a genre of photography which is devoted to displaying clothing and other fashion items. Fashion photography is most often conducted for advertisements or fashion magazines such as Vogue, Vanity Fair, or Elle. The average annual salary for the job role in the UK is roughly £25,000. The qualifications needed for this job vary as some employers prefer an associates degree or bachelors degree in photography with a specialization in fashion and performing arts. But, some employers don’t require any post-secondary education.

Although this is my least favorite out of the three I would still love to go into this industry as a backup. I know I want to work within fashion journalism and being a photographer within the industry I would really enjoy. Taking photos for magazines that will be published within articles I would really enjoy as this is a key part of the writing aspect of things too.

Part two- Comparison…

The three job roles I have chosen are all of similar interest and are all in a similar career path. This is because I would love to work in the fashion industry either writing, editing or being the photographer for the articles or features. By comparing the jobs into salaries, job roles, what’s expected and working conditions I can see which job role would suit me best professionally.

The job role of a fashion writer interested me as I enjoy the writing aspects of journalism the most and especially when it comes to writing about fashion. The role of the job is writing features and articles for either magazines, newspapers or online such as blogs and online magazines about topics relating to celebrity fashion, fashion runways, latest trends of the season, whose wearing what and many more. It also may require conducting interviews with designers and influencers and Vox pops for the primary research that the article will include. I think this job would suit me professionally as it requires very similar tasks to what I have done and enjoyed before, such as writing features and articles, writing about the top trends and conducting interviews and Vox pops.

The annual salary for the role of a fashion writer is normally around £46,000 in the UK, however this high salary comes with its drawbacks. The qualifications needed in order to meet the requirements include, a bachelors degree in either, journalism, fashion, English or communication, up to 5 years of experience in journalism or the fashion field, excellent writing skills and an understanding of social media and bloggers. This job may not be known for its hard work, but the industry can be difficult in that the job is stressful and includes expectations from editors that are unreasonably high. This job also comes with its long hours, many writers working late evenings and/or weekends, also with the hours being unreliable as no story, no writing.

The next job I chose was a fashion Editor. This job interested me as its still working within the fashion industry yet very differently. The role of the job consists of supervising the process of developing, presenting and creating the content used for magazines, newspapers, online or even television. Typically this job includes supervising other editors and writers, styling fashion photo shoots, choosing photos for publication, choosing and researching fashion trends and items within the industry and writing and editing their own articles. The job requires networking with industries and professionals such as, designers, photographers and public relations professionals. I feel this job would suit me as I would be proof reading articles and ensuring the features, articles and photographs are ready for publication. Also it still allows me to write my own features and articles which I know I do enjoy.

The annual salary for the role of a fashion editor in the UK is roughly £42,000. Although this may seem a lot, it comes with a price. The qualifications required for the role are a bachelors degree in either fashion or journalism and 1-5 years of experience in a related profession. However this job is known for being a “non entry level position” meaning you have to work up the ladder from either a editorial assistant or reporter to get to this role. The working conditions are similar to a fashion writers in the sense that they are long hours and you have to be a determined editor in order to succeed. The hours aren’t always consistent as again no story found, no editing.

The final job I paid an interest in was a fashion photographer. I enjoy taking photos anyway but I would really enjoy taking photos for magazines to be published in a fashion article. This genre of photography is displaying clothing and fashion items and is most often conducted for magazines such as Vogue, Elle or Vanity fair, and even advertisements. I think this job would suit me professionally as I know I would really enjoy it due to previous experience, whilst still being professional.

The annual salary for the job is roughly £25,000 in the UK, which is quite a lot lower than the two previous jobs however it does not necessarily require as many qualifications. The qualifications expected vary depending on the employer. Some prefer a bachelors or associates degree in photography with a specialization in fashion and performing arts. However some employers do not require any post-secondary education making it easier to get into the industry. The working conditions for the job again are similar to the other two of being long inconsistent hours and require a lot of determination.

Part Three – Career plan…

From the research I have gathered on all three job roles, I think the job best suited to me professionally is the fashion writer as I know I can do and enjoy similar tasks. For this role you are required to have a bachelors degree which you can get by either attending universities, higher education colleges and via distance learning. This degree may take from three to four years depending on how you go about it. From the UAl journalism course I plan to go to university to gain my bachelors degree or do distance learning depending on which suits me best at the time. This job then requires up to 5 years of work experience, so I plan to start off gaining work experience whilst getting my degree, even if its unpaid or very low paid just until I can work my way up to where I want to be and on the salary I want to be on. Important steps I should follow to help me get a good employment are establishing connections with reporters and editors and always developing and working on my writing skills.

Part Four – Personal Work…

During the group task on news journalism I think I personally was organized as all the work we did as a group, I made sure it was all uploaded to my blog continuously. I also attended both the interviews and carried out the Vox pops and also conducted the filler shots with another member of the group in time for them all to be edited and completed for the due date. Towards the beginning of the group task whilst we were grouped and being assigned roles I was absent, however was reliable from then on and put a lot of input into the group and carried out a lot of tasks. All the deadlines were met and we ensured all the filming was done the previous week or so before so the editing could be done well. I demonstrated professionalism by conducting two interviews and Vox pops and ensuring the sound was accurate, ensuring my blog was constantly up to date with the information we gathered and that all deadlines were met. To improve my professionalism in the next assignment I will make sure I attended all sessions to ensure I am there for the planning I missed as well as the work itself.

Part Two – Evaluate Your Stories… 

Written Report…

https://www.bbc.co.uk/news/uk-england-london-46144159

I compared my written news report to a news report focused on crime from the BBC news online to see what changes I could make and if they’re a similar structure.

The news report I focused on was based on crime which worked well as my article was of a similar topic. It focused on PC Keith Palmer’s memorial after his murder at Westminster. The article included the “inverted pyramid” method meaning it began with the most important information such as the 5W’s and worked down to less relevant information. The 5’ws are important in the introduction paragraph as it gives the reader all the most important information so they gain an understanding of the report. I also followed this structure as within my introduction I included the most relevant information I had gathered such as statistics and an opening to the topic. In the introduction I used facts and statistics from “Devon Live” one being, “most common crimes within Exeter are Anti-social behavior, Violence and sex offences” and also mentioned the rise of this matter in the last year. Similarly in the BBC report, the introduction also contains this important information, “Keith Palmer, 48, was stabbed by Khalid Masood while on duty on the forecourt of the Palace of Westminster and died despite an MP’s attempts to save him.”

This article also includes many quotes, one off of chairwoman Geraldine Winner who states, “For evermore the memorial will remind Londoners and those who visit this site from around the world of the service, sacrifice and heroism of this brave British police officer.” This spokes woman was the only person to give an opinion or a voice in this report which contrasts to mine as I decided to use 3 different quotes to gain more of an understanding on the matter and back up the secondary research I had gained. I decided to ask the people of Exeter how they feel towards the rising crime rates in the city to broaden my research for my article and also to see how aware people are.

The language and layout presented in both reports differ from one another due to the topics. In the BBC report, they present their research sentence by sentence making it clearer and more straight forwards for the reader as the facts and quotes are quicker to read. Whereas in my report I used several different paragraphs to separate each part of my research. I included in my report, an introduction, 2 paragraphs of my quotes and some secondary research and finally a conclusion which contained the less relevant information.

This written report would mostly be aimed towards the local community of Exeter as it is relevant to them. It encourages them to become more aware about the rising crime rates in the city and also gain an understanding of the most common crimes, how much it has risen and other local peoples thoughts on the issue. This report however would only appeal to my target audience due to the fact it is only relevant to them, also it would be a less reliable source as the quotes I gathered were all from locals of Exeter.

I think my article on Crime in Exeter has the potential to be published on Devon Live as it follows a similar structure to the ones that appear on their site. It is also only relevant to this area of the UK, so would fit the criteria. This report has the potential to be successful if published in the local newspaper, Devon Live, as it is relevant to the city of Exeter and small towns visiting so would attract a lot of locals who are becoming more aware of the matter.

Broadcast…

I chose to compare my broadcast report to a broadcast produced by BBC News.

• https://www.bbc.co.uk/iplayer/episode/b0bqlry3/bbc-news-at-ten-08112018

In our group broadcast we followed a majority of the conventions well and all worked as a team in order to make it. Our presenters wore casual clothing rather than traditionally wearing a suit to present in which differs from your traditional news broadcast where they are more formal. As well as this the presenters in the professional BBC news broadcast use direct speech and direct focus on their audience to engage them and also make the broadcast appear more formal. This is different to our news broadcast as our presenters didn’t use direct focus on the audience as much as the professional version did making it appear less formal and professional.

However every other convention was followed well and met the required standard. Every member of our group was occupied with a job on either sound, lighting, cameras, presenting, vision mixer, teleprompter, producer, director and floor manager, as you would if this were a professional news broadcast. These conventions are important within every broadcast as they make the news a program and allow the audience to gain an understanding and become aware of what is happening around them.

Another difference with my news broadcast and the professional BBC news broadcast is the beginning of the broadcast, ours has the introduction of a title sequence and then goes onto the presenters introducing themselves and the news headlines before each report is shown. Whereas the professional broadcast has a clip of each news report and the presenter introducing the headlines throughout the title sequence which makes it look more professional and put together.

A similarity in the two broadcasts is the convention of a field reporter. The news reports featured in the broadcast mostly have a field reporter, meaning they are off-scene when reporting the specific topic. This appears in reports as it gives the audience more of a visual understanding when the reporter is on site. The BBC news broadcast also includes field reporters for this reason and including this convention into our reports made our broadcast seem more professional and formal.

The target audience for this broadcast would be the locals of Exeter or towns surrounding it because of how relevant it is to them, more than anybody else. This type of broadcast would again only appeal to the target audience as it is encouraging awareness on specific topics such as, homelessness, rent, mental illness and shopping centers in Exeter. I know this would be the target audience as it has an effect on the people of Exeter and is relevant news for them, therefor would attract them more than anybody else. I think this broadcast has the potential to be presented on Devon Live as the news reports during the broadcast are only relevant to the city of Exeter and are also a similar structure to the ones Devon Live produce and present. As well as this, they could appear on ITV news West Country or even BBC Spotlight due to the fact they are relevant to this area of the country.